Tapping Twitter Sentiments: A Complete Case-Study on 2015 Chennai Floods

Introduction We did this case study as a part of our capstone project at Great Lakes Institute of Management, Chennai. After we presented this study, we got an overwhelming response from our professors & mentors. Later, they encouraged us to share our work to help others learn something new. We’ve been following Analytics Vidhya for a while now. Everyone knows, it’s probably the largest engine to share analytics knowledge. We tried and got lucky in connecting with their content team. So, […]

How to leverage Social Media Analytics for your business?

Introduction Conventional media, such as television, radio or newspapers transmits information only in one direction. Users can consume the information which the media offers, but they have very little or no ability to share their own views on the subject. Now-a-days, digital mediums has made it possible to have a two-way form of communication that allows individuals to interact with the information being transmitted. This is known as Social media which encompasses a wide variety of online content, from social […]