Predicting Customer Ad Clicks via Machine Learning
Introduction Internet marketing has taken over traditional marketing strategies in the recent past. Companies prefer to advertise their products on websites and social media platforms. However, targeting the right audience is still a challenge in online marketing. Spending millions to display the advertisement to the audience that is not likely to buy your products can be costly. In this article, we will work with the advertising data of a marketing agency to develop a machine learning algorithm that predicts if […]
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