Introduction Twitter has become an inevitable channel for brand management. It has compelled brands to become more responsive to their customers. On the other hand, the damage it would cause can’t be undone. The 140 character tweets has now become a powerful tool for customers / users to directly convey messages to brands. For companies, these tweets carry a lot of information like sentiment, engagement, reviews and features of its products and what not. However, mining these tweets isn’t easy. Why? Because, before you mine this data, you need […]