Customer segmentation with rfm
Business Problem : An e-commerce company wants to segment its customers and determine marketing strategies according to these segments. Method : RFM : Recency, frequency, monetary value used to identify organization’s best customers by measuring and analyzing spending habits. Data Set : Online Retail II data set includes the sales of a UK-based online store between 01/12/2009 – 09/12/2011. Variable: InvoiceNo – Invoice Number If this code starts with C, it means that the operation has been cancelled.StockCode – Product […]
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