A/B testing, also known as split testing, compares two different versions of something (mobile app, web page, advertisement, etc.) to determine which one performs better. A/B testing is a common statistical test, especially in marketing strategy. We can see which version is making more purchases or more clicks after split testing, and then we can make strategic decisions. Many companies use A/B testing in the new technology world, like Instagram, Facebook, Google, LinkedIn, etc.

By: Damien Fagnou, VP of Software, NVIDIA Omniverse

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