Market Basket Analysis with Association Rule Learning

Last Updated on August 22, 2019

The promise of Data Mining was that algorithms would crunch data and find interesting patterns that you could exploit in your business.

The exemplar of this promise is market basket analysis (Wikipedia calls it affinity analysis). Given a pile of transactional records, discover interesting purchasing patterns that could be exploited in the store, such as offers and product layout.

In this post you will work through a market basket analysis tutorial using association rule learning in Weka. If you follow along the step-by-step instructions, you will run a market basket analysis on point of sale data in under 5 minutes.

Kick-start your project with my new book Machine Learning Mastery With Weka, including step-by-step tutorials and clear screenshots for all examples.

Let’s get started.

Association Rule Learning

I once did some consulting work for a start-up looking into customer
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