Market Basket Analysis with Association Rule Learning
Last Updated on August 22, 2019 The promise of Data Mining was that algorithms would crunch data and find interesting patterns that you could exploit in your business. The exemplar of this promise is market basket analysis (Wikipedia calls it affinity analysis). Given a pile of transactional records, discover interesting purchasing patterns that could be exploited in the store, such as offers and product layout. In this post you will work through a market basket analysis tutorial using association rule learning […]
Read more