Introduction Conventional media, such as television, radio or newspapers transmits information only in one direction. Users can consume the information which the media offers, but they have very little or no ability to share their own views on the subject. Now-a-days, digital mediums has made it possible to have a two-way form of communication that allows individuals to interact with the information being transmitted. This is known as Social media which encompasses a wide variety of online content, from social […]