Before AI, Invest in A Big Data Strategy
Big data describes the volumes of data that your company generates, every single day. Both structured and unstructured. Analysts at Gartner estimate that more than 80 percent of enterprise data is unstructured. Meaning, they can be text files from IT logs, emails from customer support, direct Twitter messages from customers, and employee complaints to your HR department. This type of diverse and scattered data sources is true of almost every enterprise.
A big data strategy, on the other hand, is a glorified term for how you’ll collect, store, document, manage, and make the data accessible to the rest of the company. When companies don’t have