A/B Testing and Hypothesis
Facebook recently made an offer called maximum bidding.
A new bid type, average bidding, as an alternative to the bidding type introduced.
In this study we want to test this new feature.
We’ll do an A/B test to see if this average bid is better than the maximum bid, converting more than we’d like.
There are two groups, the control group and the test group.
Impression
Click
Purchase
Earning
GitHub