Getty Images and Nvidia Unveil iStock’s Generative AI: A Game-Changer for Stock Photos
etty Images and Nvidia are elevating their collaboration with the introduction of Generative AI by iStock, a groundbreaking text-to-image platform tailored for stock photos.
Building upon Getty’s initial venture into AI image generation, Generative AI by iStock stands out by catering to individual users or single-seat clients, distinguishing itself from Getty Images, primarily designed for multiuser enterprise solutions.
Powered by Nvidia’s Picasso model, Generative AI by iStock underwent training solely on Getty’s creative and iStock’s stock photo libraries, intentionally excluding the editorial image library to prevent the generation of trademarks or recognizable personalities.
Grant Farhall, Getty’s Chief Product Officer, highlights the platform’s focus on small and medium businesses seeking efficient stock photo solutions. He emphasizes its capacity to enhance workflow efficiency and