How Sentiment Analysis Keeps Your Brand in Check (and How to Get Started)

We’ve all heard of sentiment analysis, but what exactly is it and what can it do for your brand, your business, and how can you get started with it?

What is Sentiment Analysis?

Sentiment analysis relates to analyzing content such as social media comments, customer feedback, employee feedback, and even facial expressions in images to render sentiment orientation. These sentiments can be as broad as just saying that the specific content is from a “detractor” or “promoter,” or it can be as detailed as listing out all the emotions within the content.

Predicting fine-grained sentiment in images